Marko Projekt – specialized web shop for bicycles and equipment
For Marko Projekt, we created a modern and responsive web shop intended for selling bicycles, parts, cycling gear, and other products for an active lifestyle. The goal of the project was to organize a comprehensive and technically demanding assortment into a clear online store where users can easily find the right product, check its features, and make a secure purchase.
Clear catalog of a large number of products
The Marko Projekt offering includes electric, mountain, road, city, and children's bikes, a wide selection of spare parts, accessories, clothing, footwear, and skiing products.
To make navigation within such a broad assortment as simple as possible, the catalog is organized into clear categories and subcategories. New products, items on sale, and outlet offers are highlighted, making it easier for users to discover current deals.
Advanced product search and filtering
The web shop enables quick searching of products, categories, and manufacturers. Users can further narrow results by product type, price, size, and other relevant characteristics, and sort them by name, price, or relevance.
When purchasing bicycles and technical equipment, size, purpose, and compatibility are often decisive for selection. Therefore, the filters are tailored to individual product categories, speeding up the search for the appropriate model or part.
Detailed product pages
Each product is presented with photos, price, available variants, and technical information needed to make a purchase decision. For bicycles, available sizes, features, and specifications are clearly displayed, while discounted products prominently show the discount and previous price.
Users can check product availability, select the desired quantity or variant, and add the item to the cart. For products available with installment payments, an informative calculation of the monthly installment is displayed.
Connecting the web shop, stores, and service
The online store is connected to Marko Projekt’s physical branches in Zagreb and Varaždin. In addition to locations and contact information, users can also see product availability in specific stores.
The website also presents the bicycle service with a description of services and a price list. This way, the web shop not only serves to sell products but also connects the online offer, physical stores, and expert support that customers need after purchase.
Secure and adaptable online shopping
The purchase process is designed to be clear and simple on computers, tablets, and mobile devices. Users have access to different payment methods, including cards, cash on delivery, and pro forma invoice offers, as well as the option of installment payments.
Secure card payment, clearly displayed delivery and return terms, and information on product availability create a more reliable shopping experience. Registered users can manage their account and save products to a wishlist for later review.
Content that helps with selection
In addition to the sales catalog, the website provides news, tips, and guides related to cycling and equipment maintenance. Such content gives users additional information before purchase while also supporting the web shop’s organic visibility in search engines.
Dedicated manufacturer pages allow browsing the offer by brand, while promotional sections and current offers give editors the option to highlight seasonal products, new arrivals, and sales campaigns.
A web shop tailored to a specialized store
The new Marko Projekt web shop brings together an extensive product catalog, advanced search, detailed technical information, secure online shopping, and data about stores and service.
The result is a clear e-commerce platform that makes it easier to find and compare products, supports sales on all devices, and provides a stable foundation for further expansion of the offer and the development of new functionalities.