Laserline.hr – a new website for advanced ERP solutions
Globaldizajn has developed a new multilingual website for Laser Line d.o.o., a company with more than 34 years of experience in developing business information systems, clearly presenting the scope of their solutions, expertise, and market experience.
The goal of the project was to organize a complex portfolio of ERP products and specialized applications into a clear structure tailored to different industries and users’ business needs.
Laser ERP at the core of the digital presentation
Taking center stage on the new website is Laser ERP – an advanced business system based on Oracle technology that connects operational, sales, financial, and management processes.
Instead of a technical listing of numerous capabilities, the content is structured by industries and concrete business tasks the system solves.
This allows visitors to quickly find solutions intended for:
hotels, resorts, and campsites
hospitality
retail and wholesale
distribution
warehouse operations
management and business analytics
A clear structure for a complex portfolio
One of the main challenges of the project was to present the large number of interconnected modules without overwhelming visitors with information.
The offering is therefore organized into three main areas: tourism, hospitality, and commerce. Within each area, users are presented with the related processes, functionalities, and benefits.
The website covers solutions for:
managing accommodation, reservations, and guests
hotel operations and administration
F&B operations
procurement, preparation, sales, and control
retail, wholesale, and distribution
warehouse operations
CRM, segmentation, and loyalty programs
business analytics and reporting
employee and asset management
integration with the eVisitor system
Experience demonstrated through concrete results
Laser Line’s many years of experience are presented on the new website not only descriptively, but also through concrete indicators of the scope of their operations:
more than 34 years of experience
more than 190 tourist facilities
more than 65,000 accommodation units
more than 1,500 stores
more than 50 employees
These figures immediately give visitors a clear insight into the experience, capacity, and level of trust Laser Line has built in the market.
Clean and professional design
The website’s visual identity is designed to support the company’s technological character while maintaining clarity and content accessibility.
The design emphasizes:
clear navigation
clear separation of business areas
highlighted products and functionalities
easy information discovery
tangible business benefits of each solution
references and indicators of experience
clear calls to get in touch
The result is a professional and persuasive presentation that brings complex business solutions closer to executives, IT professionals, and operational users.
Multilingual support for international markets
The website is available in Croatian, Slovenian, and English.
The multilingual structure enables Laser Line to present its solutions effectively to users in domestic and international markets, while maintaining a unified content organization and visual identity.
A digital presentation aligned with the strength of the product
The new Laserline.hr brings together the company’s many years of experience, advanced Oracle technology, and a large number of specialized ERP modules into one clear digital whole.
Visitors can quickly understand who each solution is intended for, which processes they support, and how Laser ERP connects different parts of the business.
Thus, the new website not only presents products but also builds trust in Laser Line as an experienced and long-term technology partner.