KTC – a unique website for numerous activities and services
For KTC, we created a modern and responsive website that brings together information about its numerous business activities, current offers, branches, and services in one place.
The main challenge of the project was to organize a large amount of diverse content into a clear whole. KTC operates in the areas of retail, hospitality, agropharmacies, gas stations, and tourism, with each activity having its own locations, offers, notices, and specific user needs.
A clear structure for different user groups
The website’s information architecture is designed so that users can immediately choose the area they are interested in and quickly find the information they need.
Each activity is presented as a separate content unit, but together they form a visually and functionally connected corporate portal. This preserves KTC’s recognizability, while different services are organized in a way that makes navigation easier for users.
In addition to information about activities, the website provides news, prize contests, recipes, information about the Loyalty Club, payment methods, gift cards, and other benefits.
Current catalogues always at your fingertips
Promotional catalogues are among the most visited parts of the website. Users have quick access to current catalogues for consumer goods, agropharmacies, electronics, textiles, and other offer categories.
Each catalogue clearly indicates its validity period, allowing users to immediately recognize current offers. The clear presentation of catalogues enables easy flipping through content on computers, tablets, and mobile devices.
The system allows editors to regularly publish new catalogues and automatically separate current and expired offers, without the need to manually change the site structure.
Advanced search for locations and facilities
KTC has an extensive network of supermarkets, agropharmacies, gas stations, and hospitality venues in numerous Croatian cities. To help users find the nearest facility as easily as possible, a special location search module was developed.
Facilities can be filtered by city and type of activity and viewed on an interactive map. For each location, the address, contact details, opening hours, and a link to directions are displayed.
This organization is especially important for users who access the website from a mobile device just before heading to a store, restaurant, agropharmacy, or gas station.
Showcasing hospitality and tourism offerings
A dedicated section is devoted to hospitality, including daily lunch specials, catering, and the organization of celebrations and wedding receptions. Users can access current offers, menus, venue locations, and contacts for additional information or reservations.
The tourism section of the website showcases accommodation capacities on the Adriatic and the continent, a travel agency, hunting tourism, and other related services. Each of these sections is adapted to the type of content and the information users need when planning their stay or trip.
Loyalty Club, recipes, and customer content
The website also connects users with the KTC Loyalty Club and its accompanying mobile app. Information about benefits, prize contests, gift and prepaid cards, and other customer programs is available in one place.
Recipes, tips, news, and seasonal content further enrich the website, turning it into an active communication channel rather than just a static company presentation.
Simple management of large volumes of content
The website is integrated with the Globaladmin system, which allows editors to independently manage catalogues, news, locations, opening hours, job postings, recipes, and the content of individual activities.
Special attention is paid to content that changes frequently. The administration is organized so that different types of information remain clear and easy to update, even when a larger number of editors are working on them.
The responsive design ensures a high-quality user experience on all screen sizes, while the technical and content structure provides a stable foundation for further portal development and the introduction of new functionalities.
The result is a comprehensive corporate website that presents KTC’s complex operations clearly and understandably, enabling users to quickly access current offers, locations, and services.