Arbona – a website tailored to a results-driven digital agency
For Arbona, a specialized digital marketing agency, we designed and developed a new modern, responsive, and content-rich website.
For a company that professionally handles digital advertising, SEO optimization, analytics, and conversion rate optimization, a website is not just a place to present services. It is one of the main sales channels, a source of new business inquiries, and a practical demonstration of the team’s expertise.
Therefore, the project’s goal was to develop a website that clearly presents the wide range of services, the results achieved for clients, and the extensive knowledge that Arbona continuously shares through blogs, trainings, webinars, podcasts, and e-books.
Design that supports the brand’s identity and expertise
The complete website design was created by the Globaldizajn team in collaboration with Arbona. The visual direction is tailored to the dynamic nature of a digital agency, with an emphasis on clear typography, strong messaging, transparent presentation of results, and distinctive calls to action.
The site is designed to simultaneously make a strong first impression and enable easy navigation through a large amount of content.
The modular design enables different ways of presenting services, case studies, trainings, team members, and other content, while maintaining the visual consistency of the entire website.
Detailed landing pages for individual services
Arbona provides services in Google Ads advertising, SEO optimization, social media marketing, email marketing, analytics, conversion optimization, and other areas of digital marketing.
Separate landing pages were developed for each service to explain to users what the service includes, which problems it solves, and what results it can deliver.
The pages connect service descriptions, concrete activities, answers to frequently asked questions, related case studies, and relevant expert articles. Clearly placed calls to contact guide interested users toward submitting a business inquiry.
Such a structure simultaneously supports the sales process, content marketing, and organic positioning for a large number of relevant terms.
Case studies focused on measurable results
An important part of the website consists of case studies in which Arbona presents the results achieved for its clients.
Instead of a classic list of logos and brief descriptions, individual projects can be presented through the business challenge, the channels used, the activities carried out, and measurable results. Numerical indicators, conversion growth, and concrete examples give users a better insight into the value of Arbona’s services.
Case studies are linked to the corresponding services, allowing visitors exploring a particular area of marketing to immediately see concrete examples of work.
A large base of expert and educational content
Arbona continuously publishes a large amount of expert content, which is why it was important to develop a system that organizes it and makes it easy to find.
The website brings together blogs, podcasts, webinars, e-books, trainings, workshops, and other formats. Content can be linked by topics and services, allowing users to continue exploring a related area after reading one article.
Advanced search simultaneously finds services, popular blogs, and educational materials. This way, users don’t need to know the site structure to find the information they’re looking for.
The content structure further supports SEO because it enables the building of related thematic clusters around digital advertising, search engine optimization, analytics, social media, and other areas.
Trainings, e-books, and lead capture
The website is not focused solely on direct business inquiries. Free educational materials, e-books, webinars, and other content enable Arbona to build long-term relationships with users who are not yet ready to request a specific service.
Different forms and calls to action are tailored to the type of content and the stage of the user journey. A visitor can contact the agency, register for a training, download content, or continue following Arbona’s expert publications.
Special sections present the Arbona Academy, workshops, and the Arbona Club, whereby the website also supports the development of educational products and a community centered around digital marketing.
Multiple markets and regional presence
Arbona operates in multiple regional markets, and the website enables users to easily access the Croatian, English, Slovenian, Italian, and Serbian versions of the content.
Offices and contact details for different cities and markets are presented, making it easier for users to reach the appropriate local team.
Such a structure enables the offer, language, and communication to be adapted to each market while maintaining the brand’s unified visual identity.
Globaladmin for independent content management
The website was developed on the Globaladmin system, which enables Arbona’s team to independently publish and edit services, case studies, blogs, trainings, e-books, and other content.
Flexible administration is especially important for an agency that frequently publishes new expert materials and must react quickly to changes in digital marketing.
Editors can manage SEO elements, interlink content, and create new landing pages without having to develop a separate solution for each new campaign.
The responsive layout ensures a high-quality experience on computers, tablets, and mobile devices, while the technical and content structure provides a foundation for further website development.
The result is a website that turns Arbona’s expertise into a clear and effective digital channel for educating the market, presenting results, and attracting new clients.