Pharmacy.hr – a modern online pharmacy developed with professional support from pharmacists
In collaboration with a team of pharmacists, we developed Pharmacy.hr, a contemporary online pharmacy that enables users to easily find and safely purchase dietary supplements, dermocosmetics, medical products, products for mothers and children, and other pharmacy assortments.
The project was developed on the Globalshop platform, with special attention given to the clarity of the large catalog, a simple purchasing process, and connecting sales content with expert information and pharmaceutical counseling.
Product organization based on user needs
One of the main challenges of the project was to organize a large and diverse range in a way that is understandable to customers who often are not looking for a specific product, but rather a solution to a specific need.
Therefore, in addition to classic product categories, the catalog is also organized by conditions. Users can browse products related to stress and insomnia, immunity, digestion, allergies, heart health, circulation, skin, women’s and men’s health, and other areas.
Additional sections include cosmetics, dermocosmetics, vitamins and dietary supplements, products for pregnant women, mothers and children, medical devices, orthopedic aids, and herbal products.
Such a structure makes initial navigation easier for users but does not replace professional advice from a doctor or pharmacist.
Fast search and advanced filters
A search has been developed that simultaneously finds products, categories, and manufacturers. As the user types a term, they receive suggested results, speeding up access to the desired item.
Within specific categories, products can be further filtered by price, manufacturer, and characteristics relevant to the selected group. Results can be sorted by popularity and publication date.
New products, bestsellers, promotional bundles, and discounted items are specially marked. The number of products found and active filters are clearly displayed, and the user can easily remove or change them.
Detailed and clear product pages
Product pages are designed to provide, in one place, the information needed before purchase. In addition to the photo, name, packaging, and price, discounts and the lowest price in the previous 30 days are clearly displayed.
Users have access to a product description, directions for use, and other information prepared by the online pharmacy’s expert team. The product can be added directly to the cart, saved to the wishlist, or linked to other relevant products.
Viewed products remain available to the user, making it easier to return to items previously considered.
Simple and secure checkout process
The checkout process was developed to be fast and easy to understand on all devices. The user can browse the offer without logging in, add products to the cart, and create an account for easier management of personal data and the wishlist.
The web shop supports secure card payments, various delivery options, and clearly displays information about payment, delivery, returns, and complaints.
Current benefits, thresholds for free delivery, and other important sales information are highlighted in visible places during checkout.
Pharmaceutical counseling and expert support
Pharmacy.hr is not intended solely as a sales channel. The website is connected to a pharmaceutical counseling service that allows users access to expert support, an individualized plan for taking dietary supplements, and progress tracking.
The website clearly highlights the phone number and email address through which users can request free advice, help with product selection, or information about purchasing.
The website also presents the physical locations of Ljekarne Jagatić, their contacts, and other services, thereby connecting the online store and the pharmacy network into a single user experience.
Expert content that educates and increases organic visibility
In addition to products, Pharmacy.hr publishes articles on health, care, prevention, and proper product use. Expert content helps users become better informed while simultaneously increasing the online pharmacy’s visibility in internet search engines.
Content can be linked to relevant categories and products, allowing the user to easily continue to the part of the offer that interests them after reading an article.
Promotions, weekly offers, gifts with purchase, promotional bundles, and the newsletter further support sales and communication activities.
Globalshop platform tailored to an online pharmacy
The web shop is connected to the Globaladmin system, which enables editors to manage products, categories, prices, promotions, content, and marketing campaigns.
A responsive design ensures easy use on computers, tablets, and mobile devices, while an adaptable technical foundation enables further development of sales and content functionalities.
The result is a specialized e-commerce platform that combines simple online purchasing, expert support from pharmacists, and high-quality health content into a unified digital experience.